Strategic Tele Sales & Digital Marketing Transformation for Internal Team Optimization
A rapidly growing Real Estate enterprise based in India with expanding operations in the UAE sought to establish a high-performing in-house Tele Sales and Digital Marketing team. Their aim: streamline lead generation, reduce dependency on third-party agencies, and drive consistent property inquiries and bookings across both domestic and international markets.
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Monalisa Saisha
Strategic Consultation & Vision Planning
We began by understanding the client’s real estate offerings, target buyer personas (NRI investors, luxury buyers, and mid-income families), competitive positioning, and existing marketing gaps. Through deep-dive workshops, we co-developed a strategic roadmap for:
- Centralized team setup with multilingual capability.
- Blend of inbound/outbound Tele Sales with property showcase training.
- Data-driven digital marketing campaigns across geographies.
- KPIs aligned to weekly site visit bookings and lead-to-sale ratios.
A 6-month phased execution blueprint was created, with defined milestones across hiring, training, CRM workflows, and campaign rollout.
Team Structuring & Role Mapping
sing workforce and property sales data analysis, we crafted an optimal team model: -
Tele Sales Manager + 6 Property Advisors (Arabic/Hindi/English bilinguals).
Digital Marketing Lead + 1 Paid Ads Expert + 1 Content & Copy Specialist
2 Shared Design + CRM Automation Support Staff.
Defined job roles, local market orientation guides, incentive-based closures, and integrated reporting dashboards.
Talent Acquisition & Vendor Onboarding
Our Noida-based talent ops team led the hiring drive: -
- Rolled out location-based job postings in India & UAE.
- Conducted 40+ interviews with candidates having real estate or property tech experience.
- Finalized and onboarded 10 candidates in 4 weeks.
All resources onboarded within 30 working days, including tool setup and vendor alignment.
Training & Process Enablement
Our training module included: -
Real estate product deep dive, buyer objection handling, and funnel management.
CRM walkthroughs using tools like Realty Redefined, Zoho CRM, and WhatsApp integrations.
Sales playbooks, call scripts, follow-up etiquette, and conversion techniques.
Performance metrics tied to demo bookings, site visits, and documentation completions.
Team achieved readiness to handle live campaigns within 2.5 weeks.
Campaign Launch & Team Performance
During the first 60 days post-launch: -
- 160+ qualified inquiries generated through paid + organic campaigns.
- 75 site visits booked by Tele Sales team with 22 hot leads closed.
- CPL reduced by 28% across India and UAE campaigns.
Steady pipeline of prospects established and tracked through a custom lead heat-scoring system.
Ongoing Consulting & Scale Advisory
We continued consulting as strategic growth partners:
Monthly review dashboards presented to the leadership.
Vendor performance audits and budget reallocation strategies.
Set up for Phase 2 expansion: targeting Europe-based NRI buyers and investment funds.
Fully operational in-house sales & marketing engine with cross-border execution capability.
Conclusion:
From strategy to execution, we helped this real estate client transition from reactive agency dependency to a robust in-house growth engine. This case stands as a blueprint for real estate brands aiming to expand globally through optimized talent, process, and performance-led campaigns.