360° Digital Consultancy for a Global Healthcare Mobility Manufacturer
A leading healthcare manufacturing company based in India, specializing in walking aids and mobility solutions, approached us to design and implement a complete digital transformation roadmap. The brand was already exporting to several overseas markets, and the goal was to align their digital ecosystem with global standards, streamline customer engagement, and scale international business through IT, digital strategy, and remote team deployment.
“IT IS A LONG FACT THAT A READER WILL BE DISTRACTED BY THE READABLE CONTENT OF A PAGE WHEN LOOKING”
Monalisa Saisha
Market Research & Digital Vision Mapping
We initiated the project with deep research into :-
- Global demand and buyer personas for mobility aids.
- Benchmarking against global competitors.
- Identifying key markets for expansion (UAE, Africa, Southeast Asia, and Europe).
- We worked closely with the founder and senior management to define a digital-first business model across B2B and B2C segments.
A clear multi-phase digital roadmap was created with quarterly goals and service-specific KPIs.
Brand Presence, Web & App Infrastructure
Our tech and creative teams developed the full digital presence :-
Company website with product catalogues, video showcases, and dealer onboarding portals
Mobile app for product navigation, customer support, and live demos. - Centralized asset library for global vendor use.
Fully responsive website and mobile app deployed within 45 days across 3 languages (English, Hindi, Arabic).
Offshore Talent Acquisition & Team Deployment
We hired and managed a skilled offshore team from our India hub, including
- Remote customer support executives for international clients.
- Social media managers and creative professionals.
- Cataloging and eCommerce onboarding specialists.
A 6-member digital operations team was trained and deployed within 30 working days.
PR, Brand Communication & B2B Ecosystem Setup
To elevate the company’s global presence, we managed
Director’s personal branding, online interviews, and thought
leadership placements.
Onboarding and optimizing listings on IndiaMart, TradeIndia, Alibaba, and other B2B platforms.
Monthly newsletters, press releases, and content marketing to drive engagement.
4x increase in B2B inquiries and higher trust signals in international buyer segments.
Franchise & Dealer Network Expansion via Digital Strategy
We enabled network growth through:
- Targeted social media campaigns to attract potential dealers and franchise partners.
- Webinar setups and virtual meetups with medical equipment distributors.
- Interactive Google Forms, digital brochures, and WhatsApp workflows.
Added 30+ franchise/dealer leads in India and 15+ serious international prospects in under 60 days.
Vendor Selection, Cataloging & Full-Stack Management
Our consulting scope included
Identifying and managing vendors for eCommerce setup, packaging, and international logistics.
Vendor performance audits and budget reallocation strategies.
Product portfolio planning and SKU-wise cataloging. - Coordinating online meeting calendars, demo scheduling, and post-meeting follow-ups.
Product portfolio planning and SKU-wise cataloging. Coordinating online meeting calendars, demo scheduling, and post-meeting follow-ups.
Conclusion:
This engagement is a benchmark in delivering 360° digital consulting for a healthcare manufacturer. From market understanding to tech execution, offshore staffing to network expansion — we created a digitally empowered business engine ready for scale, visibility, and global growth.